Skills: Photoshop / InDesign / Illustrator (all certified by Adobe) / SketchUp / AutoCAD / Shapr3D / TwinMotion / Window Design / Installation Making / Photography / Video Editing / Hair and Makeup / Styling / Textile Printing and Embroidery
Language Application: Mandarin, Cantonese, English
Education
Qualification: BA (Hons) Fashion Visual Merchandising and Branding
Fashion Cultures and Histories, Fashion Branding for the Digital Environment (Digital Branding), Fashion Branding for the Physical Environment (Window Designing and Making), Curating the Consumer Experience, Fashion and Consumer Culture, Fashion Store Design, Futures and Innovation, Fashion Business Strategy.
Sep 2023 - Jun 2026
Qualification: BTEC Level 3 Foundation Diploma in Art, Design and Media Practice
Sep 2021 - Jun 2022
Qualification: A Levels in Art, Business Study and Maths
Sep 2019 - Jun 2021
Work Experience
Prada · Internship
Assist the Prada China VM team to formulate and summarise the visual marketing strategy of the brand, implement the offline store display in Shanghai, window replacement and maintenance, and new store/activity landing, connect with stores across the country to collect visual feedback and optimise and adjust, and maintain the visual image of the brand retail space.
Propose and implement styling plans for the brand’s new season products, and create a fashion styling design that meets the brand’s aesthetics in the retail environment.
Sep 2026 - Present
Givenchy · Part-time
Supported sales operations across all product categories including menswear, womenswear, handbags, footwear, and accessories at Givenchy, Shenzhen MixC. Maintained in-store visual merchandising and upheld brand image. Contributed to customer engagement and relationship building. Assisted in achieving approximately CNY 100,000 (£11,000) in sales during work.
Mar 2023 - Apr 2023
Shapeshift land · Internship
Managed and created content for Shapeshift Land’s official Red Note and TikTok accounts (@shapeshift and @shapeshiftlook). Produced top-performing posts in terms of views and engagement during the internship. Coordinated with KOLs for brand collaborations, from outreach to content co-creation and final publication on official channels.
May 2022 - Aug 2022
Dongliang · Internship
Assist in completing the dispatching and order coordination of the backstage personnel of the show, coordinate the staff of various posts (models, hair and makeup, brand personnel, etc.) and maintain the runway environment, and prepare and distribute materials.
Apr 2021 - Apr 2021